Saturday, March 31, 2007


Radical Transparency

This month's Wired Magazine centers around the theme of Radical Transparency. This is the notion that companies need to be open about their inner workings in order to build trust among their customers and vendors. Radical Transparency is also about managing a company's image on the web, because if the company isn't going to talk about itself in an honest way, warts and all, someone else on the internet will be talking about the company and it likely won't be nice at all.

Now, if we're all trying to achieve Radical Transparency, how far do we go with it? Wired says to let it all hang out, yet doing so may lead to results that are unintended, like those experienced by Kathy Sierra. I would love to see Wired do an issue on ways we can protect ourselves in this era of Radical Transparency.

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