Monday, February 12, 2007


Dave Matthews Band - Woo

I had an idea for the Dave Matthews Band, the Masters of Repackaging. The band is continually releasing albums that are compilations of previous songs, most of these compilations being live versions of songs because the band has a reputation for good live performances. I ran across a comment in the Two Knives blog that got me thinking about this. A poster named Wayne Wenzel describes how he used the music of Dave Matthews Band to pick up chicks. Then I heard the statistic that 51 percent of women in the United States are unmarried. Putting two and ten together, I thought that maybe the band should create a compilation album of their romantic songs specifically for these audiences. When I considered it further, I thought maybe this idea was silliness incarnate, but then again, maybe not. Here's how I see it. Wayne and other guys who've figured out this DMB dating strategy have hijacked the band's music for their own purposes. I'm sure the band didn't exactly intend for this to happen, it just happened. This is what is called a brand hijack. Of course, if the band's music already appeals to the ladies, then repackaging the romantic songs will surely hook them further.

The songs I'd include on such a compilation would be (in no particular order)

Crash Into Me, Captain, Crush, Dream Girl, When the World Ends, Lover Lay Down, Hunger for the Great Light, Say Goodbye, So Right, Stolen Away on 55th & 3rd, and Angel

I'd include a couple of brand new songs because when I'm shopping for DMB compilation discs, I look for ones with songs I haven't heard before. I'd create album art that was primarily smoky red, like rose petals or the foil wrapping on chocolates. Going a step further, I'd offer a little something extra with the album, both for the guys trying to get girls and for the girls to treat themselves, if they so choose. I'd offer a small box of chocolates in a collectible tin, along with a charm (probably the headless dancer that Steffan Lessard, the band's bassist, designed). Following the band's choice in Ben & Jerry's ice cream flavors, I'd make the chocolates a blend of raspberry and chocolate - or raspberry and fudge. (Their flavor is called Magic Brownies, in case you want to rush out and get some. I have the empty container sitting on my desk as a keepsake. Silly, no?)

I was trying to think of what to name such a compilation and the first thing that came to mind was "Get the Girl," but that would come off as too crass for the single ladies purchasing the album for themselves. Something like "Romance" or "Love" is too sappy. Many women are not about pink lace, frills and lavendar perfume. Yech! Then, I hit upon the title "Woo." An old-fashioned word, a little off-beat, but simple. It's also said a lot at concerts - not in the old definition of the word, but as in Woooooo-hoooooo!

Do you ever do this, reader? Come up with an idea for your favorite band? If so, please feel free to share.

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