Friday, December 15, 2006


Of points & cows & tails

Have you noticed that trend-watching has become a trend in and of itself?

I'm not sure where this started (maybe Faith Popcorn was the culprit), but marketers who watch trends love to name those trends. So do business people. There's Chris Anderson's Long Tail, Malcolm Gladwell's Tipping Point, and Seth Godin's Purple Cow. What would happen if we mixed up a few of these trendy-trends? How would they interact with each other?

The thought comes . . . .

What is the tipping point of the purple cow with the long tail?

Whether this makes sense is anyone's guess.

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