Sunday, October 29, 2006


Writing + Marketing = A Lot in Common

Writing and marketing have a lot in common. Both depend on the ability to tell a believable story. The difference is that in marketing, a story is used to sell a product or service. In writing, it's the story that's being sold.

Marketer Kathy Sierra has posted common writing tips on her site Creating Passionate Users in order to teach people how to give interesting technical presentations. She includes suggestions for the beginnings of presentations so that listeners will be hooked, instead of lolling and drooling on their skinny conference tables.

My problem has never been beginnings. It's always those blasted middles that do me in.

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